DJI Avata 360 Contest Offers A $10,000 Prize For Action Clips

DJI has opened a global video contest built around the DJI Avata 360, with a $10,000 grand prize and a total of eight cash awards. The brief is action and adventure filmed with the drone's full spherical capture, entries close on 30 September 2026, and winners are announced on 28 October 2026. Here is how the #AllForPassion challenge works and how to give an entry the best chance.

What The All For Passion Challenge Is

DJI is asking creators to film sports and adventure using the Avata 360 and share the results publicly with a set of required tags. The named activities include hiking, mountain biking, surfing, skiing, climbing, football and swimming, so the door is open to almost any outdoor pursuit with movement in it.

The framing matters. This is not a generic drone film competition. DJI wants footage that shows what a 360 degree camera adds to action filming, which is the freedom to decide where the shot points after the flight rather than before it.

Prize Breakdown And Key Dates

The prize pool is split across eight winners:

• One grand prize of $10,000
• Two runner up prizes of $5,000 each
• Five third place awards of $1,000 each

Submissions run through 30 September 2026, and DJI announces the winners on 28 October 2026. There is no cap on how many entries a single creator can submit, so a strong shoot can be cut into several distinct pieces.

How To Enter Your Video

Entries need four things in place. The video must carry the official 'DJI AVATA 360 | ALL FOR PASSION' watermark, and the post must use the hashtags #allforpassion, #djiavata and #avata360.

The post itself has to go live on Instagram, YouTube, Facebook or TikTok. After posting, you email the link to global-creator@dji.com along with the platform, the post link and the publication date. Miss the email step and the entry does not register, even if the post is perfect.

On rights, creators keep copyright in their work. Entering grants DJI a perpetual worldwide licence to use the footage for promotion with attribution, which is standard for a competition of this size but worth reading before you submit client work.

How Entries Are Judged

DJI scores on three factors: video quality, creativity and influence. Quality and creativity are within your control on the day. Influence covers how the post performs once it is live, so the platform you choose and the way you caption and tag the post genuinely affect the result.

That third criterion rewards planning. A clip released into an audience that already follows your work will always travel further than the same clip posted cold, so it is worth timing an entry around when your channel is most active.

Why The Avata 360 Suits This Brief

The DJI Avata 360 captures the full sphere around the aircraft, so framing becomes an editing decision instead of a flying decision. On a mountain bike chase or a surf line up, that removes the usual problem of committing to one angle while the action moves somewhere else.

The hardware backs it up. A 1 inch flagship sensor records 8K 60fps HDR video, single lens modes are available when a flat frame suits the shot better, and omnidirectional obstacle sensing helps the drone hold a dynamic track. Integrated propeller guards make close proximity flying around people and terrain far less nerve wracking, and O4+ transmission keeps the live feed stable.

Firmware v01.00.0300, released in June 2026, also added 4K 100fps recording in 360 mode. That gives a clean route to 4x slow motion on a reframed shot, which is exactly the kind of finish that stands out in a judged edit.

Tips For A Stronger Entry

Shoot with the reframe in mind rather than treating 360 as insurance. Fly a clean, purposeful path close to the action and let the edit find the angles, because a well flown line gives an editor far more usable material than a hesitant one.

Cut short. A tight sixty second piece with three or four genuinely surprising reframes reads better than a three minute montage. Judges are looking for a reason to remember the clip, not a full account of the day.

Finally, check UK rules before you fly. The Avata 360 sits in the sub 250g class for many operators, but flying near crowds, in built up areas or over people still carries specific restrictions, and a sports event is exactly the setting where those restrictions bite.

FAQs

Is the DJI Avata 360 a 360 camera?

The Avata 360 is an FPV drone with a 360 degree capture system built in, so it records the full sphere around the aircraft on a 1 inch sensor at up to 8K 60fps HDR. You reframe the shot afterwards in editing. It also offers single lens modes when a conventional flat frame is the better choice.

Do you need a licence to fly the DJI Avata 360 in the UK?

You need a flyer ID for any drone with a camera, and an operator ID if you are responsible for the aircraft. Sub 250g drones avoid some of the distance restrictions that apply to heavier models, but you still cannot fly over crowds or in restricted airspace. Check the CAA rules for the exact class your combo falls into.

Can you enter the DJI contest more than once?

Yes. DJI places no limit on the number of entries per creator, so several separate videos can be submitted across the entry window. Each one needs its own post, the required watermark and hashtags, and its own submission email.

Who owns the footage submitted to the DJI contest?

Creators keep the copyright in their footage. Submitting grants DJI a perpetual worldwide licence to use the material for promotional purposes with attribution to the creator.

When are the DJI Avata 360 contest winners announced?

Entries close on 30 September 2026 and DJI announces the winners on 28 October 2026. Prizes range from $1,000 for a third place award through to the $10,000 grand prize.

Final Thoughts

Eight cash prizes and an entry window running to the end of September make this a realistic target for UK creators who already shoot action sports. The judging mix of quality, creativity and influence rewards good flying and good release planning in roughly equal measure, and the unlimited entry policy means one strong weekend of filming can produce several shots at the prize pool.

If you want to enter, the DJI Avata 360 Motion Fly More Combo is in stock now at the Coptrz official online store.